Coaching with

Catie D.

Beauty School didn't teach you how to run a business! 

If you're feeling lost then just know you're not alone!

Over 50% of beauty business owners feel so confused about which direction to take, how to grow their business and create consistency that they end up doing having to get a second job.

Don't let that be you.

You are worthy of the dream business you desire. 


Let's do

this together.


Most would describe me as a mother, wife, and small business owner. But in reality, I am so much more than that. And so are you.

Society and Social Media make it seem like we are so far behind on where we should be in life- but in reality, if you're here on this page- you are EXACTLY where you need to be, in this moment.

I'm here to offer clarity on what it's really like to run a business and provide you with the tools to make it happen.

We wear SO many hats as a solo esthetician and it can be very overwhelming trying to figure it out on our own.

Together we will walk through proven methods and systems that will lead to FREEDOM- of finances, time and scheduling.

Why choose me as your coach?

I graduated from CSUCI with my Bachelors of Science in Business.

I was a Store and District Manager in the retail industry for 12 years. I trained over 1,000 new employees throughout my career and am comfortable training with all different learning styles.

My customer service is top notch which lead me to completely filling my books within the first year of my solo esthetician business and grossing over 100k.

I have successfully led 100+ brand new estheticians and  momprenuers through my signature Student ➡️ CEO course with immense success rates of beauty bosses like yourself. 

I have opened and successfully and profitably run 2 salon locations and hired 4 employees.

I wish I had a me when I first started out, it would have saved me SO MUCH TIME AND STRESS.

You don't have to do this alone, we will build the business of your dreams, together♥️

All my coaching is customized 

ASK ME ANYTHING! Nothing is off the table.

Potential Topics:

→Business Startup and Systems

→Product Lines, Inventory Tracking, purchasing Wholesale

→Marketing to Gain new clients

Client Retention, Adding On, Upselling, Retail Sales

→Referral Programs, Review Systems, Follow up Templates

→Online Course Development and Educating


Let's make BOLD moves, today.

Everyone’s journey is different. Find the right package for you:



20% off 5/26-5/29 use code MEMORIALDAY at checkout

  • Access to all online courses for duration of coaching (online courses include Lash Lift University, Brow Lamination University and Student ➡️ CEO: Beauty Business Building Course + any future courses launched!)
  • Two 60-min intensive Zoom calls, (recorded session for replay)
  • Unlimited Slack coaching Monday, Thursday & Friday (text, file sharing and voice messaging)

PAYMENT PLANS AVAILABLE through DM only @catiedartistry

3 payments of $370

2 payments of $555





  • Access to Student ➡️CEO: Beauty Business Building Course for 2 weeks
  • One 60-min intensive Zoom call, (recorded session for replay)
  • Unlimited Slack coaching Monday-Friday (text, file sharing and voice messaging)

60 min Coaching Call


  • One 60-min intensive Zoom call per month (recorded for you to replay)
  • Your best option to pick my brain with quick answers!