Student ➡️ CEO:
A Beauty Business Building Course
The ultimate 5 week course designed to eliminate the overwhelm of starting your dream beauty business.
Ideal for Beauty Entrepreneurs who want to eliminate the guessing and get a step-by-step guide on how to create and run a business that gives them financial and personal freedom.
SIGN ME UP! →
So you’ve got your beauty license and ambition.
Now what?
You’re a go-getter.
You're a high achiever.
You WANT to be successful.
You genuinely care about serving women well in the beauty space. If a killer skill set were all it took, you’d be set. And yet…you feel stuck when it comes to actually knowing how to start and run your business.
You didn't know opening your own business could come with so much uncertainty and stress from wearing so many different hats.
You’re unsure how to:
✨get your business legally set up
✨how to fill your books
✨what the first steps would be to even get started
You struggle to:
✨know how to attract and retain well-paying clients
✨you have a hard time focusing and efficiently managing your time
✨you feel paralyzed by comparison in a crowded space
Truth is, most beauty schools don’t teach you the skills you need to run a profitable beauty business. I literally don't remember learning one thing about what do after you get your license!
Being a strong student is one thing, being a strong CEO is another!
HERE'S SOME GOOD NEWS:
Building a business you love is absolutely possible IF you pair solid strategies and automated systems with the guidance of a seasoned mentor.
Ready to go from student to CEO?!
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I'M READY!
Hi, I’m Catie DiMaggio
I spent 12 years working for someone else helping them reach their financial goals. Then at 28, I decided it was time for me to build my own dream business to ensure I had financial and personal freedom. My goal was to never have to “request” a day off again or live pay-check to pay-check.
How did I make it happen? I invested in business coaches, beauty mentors and a spent lot of time on trial and error to figure out what was going to make my dream a reality, FAST. I didn’t have time to waste trying to figure it out on my own.
In a society that says you’re too old to “start a new career” or “yea, right- there’s NO WAY you can make a living doing that” I knew that starting a job based off passion was going against the grain of job stability and societal expectations. I had to learn to block the negativity, master a successful mindset and truly focus on building my dream business from the VERY beginning.
Was it hard? YES
Did I reach a 6 figure business in my first full year as an esthetician? YES
Is my business fully booked and profitable? YES
Am I super passionate about helping other beauty entrepreneurs have the same success? YES
The journey to building something that supports your financial and personal goals is a wild ride. You deserve to reach your goals, you deserve to see profitable results with all the hard work you’re putting in. This is exactly why I created this mentorship course to show you how it’s done and guide you in the right direction.
It's time to STOP
-Stressing about finding your Ideal Client
-Wondering how to market yourself
-Guessing if your business is profitable
-Feeling overwhelmed with content creation
-Struggling to enforce your boundaries and policies
It's time to START
-Attracting your Ideal Client Profile
-Understanding how to market yourself and show transformational value to potential clients
-Accurately know and understand your financials
-Learning how to plan, show up and execute content that drives sales and profit
-Having conversations with confidence and feeling empowered with client relationships
This program runs August 30- September 30th and you'll have access for 1 year!
Here's what we'll cover ⤵️
WEEK 1
✦ Mastering your Mindset
✦ Clarifying your Vision and your ‘Why’
✦ SMART Goal Setting
✦ Legalities with Guest Speaker, Lawyer Natalie Puglisi
WEEK 2
✦ Automated Budgeting & Financial Tracking with guest speaker Michelle Wheatley
✦ Identifying your Dream Clientele & Creating the ultimate experience
✦ Setting Policies and Boundaries
✦ How to have Conversations with Confidence
WEEK 3
✦ Understanding your Taxes with Guest Speaker, Enrolled Agent Susie the Tax Lady
✦ Favorite Business Apps
✦ Marketing 101
✦ Canva 101
✦ Creating a recognizable brand identity
WEEK 4
✦ Content Creation & Batch Planning
✦ Networking 101
✦ Instagram & Reels 101
✦ Video and Photo Editing
WEEK 5
✦ Creating a Website that converts
✦ Automated Systems to streamline your business
Now that you know what’s inside, here’s why it matters for you + your biz
By the end of our five weeks together, you will…
+ Feel confident in your service offerings and the way you show up for your clients.
+ Create content that attracts and nurtures your dream clients before they ever book.
+ Craft a roadmap to run your business and achieve your goals.
+ Start consistently attracting and working with dream clients on a consistent basis
+ Raise your prices without insecurities or doubts.
+ Meet and make lasting connections with fellow beauty professionals.
...and embrace your inner CEO.
See what past students have to say! ⤵️
Evelyn M.
"My favorite part was Catie telling me that I have a lifelong mentor after taking her class❤️ My training with Catie was above my expectations she really does want you to win too. She fully supports and trains you with open arms."
Missy H.
"Catie was very organized with all the paperwork, and she answered any questions I had. The classes were perfect, I wouldn't change anything!"
Alyssa D.
Caledonia, Michigan
"This training will benefit me by bringing more business in and helping me build and expand my business! Even with it being virtual, it went very smooth and I got all my questions answered and was able to see and hear everything the whole time!
I loved all the tips and tricks she shared with me as well!!"
WHAT'S THE INVESTMENT?
Thinking like a CEO already– I love it.
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This course is perfect for the boss babe who is…
✦ Overwhelmed and unsure where to start, or unsure how to get ‘unstuck’
✦ Eager to ditch the client merry-go-round for repeat clientele.
✦Ready to stop simply consuming content and start creating it!
✦ Committed to showing up consistently and putting in the hard work it takes to grow a profitable business.
Sound like you?
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Then grab your favorite notebook and clean off your desk, we’ve got a business to build.
ENROLL NOW →Go ahead babe, embrace your inner CEO. Grab your spot before doors close!
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ENROLLMENT ENDS MONDAY, AUGUST 23RD AT 11:59 PM
Frequently Asked Questions
Curiosity is a must here. What can I answer for you?